Google Campaign Dashboard
w292026 • campaign-level performance
Spend
₺1.429.024
-9.3% vs compare
Revenue
₺2.422.732
-11.2% vs compare
Purchase
1.732
-13.6% vs compare
ROAS
1.70
-2.1% vs compare
CPA
₺825
+5.0% vs compare
CPC
₺4,70
-31.4% vs compare
Top campaigns by REVENUE
Top items by REVENUE
Hover bars or dots to see exact values.
REVENUE
🏆 Best ROAS Campaign
27.21
SZ_AppEngagement_Alllocation_Android
💸 Lowest CPA Campaign
₺30
SZ_AppEngagement_Alllocation_Android
| name | SPEND | REVENUE | PURCHASE | CPA | ROAS | Revenue Δ |
|---|---|---|---|---|---|---|
| SZ_Search_Brand_PureBrand_İstanbul | ₺78.432 | ₺621.787 | 499 | ₺157 | 7.93 | -13.8% |
| SZ_Search_Brand_PureBrand_Others | ₺51.492 | ₺368.079 | 299 | ₺172 | 7.15 | +8.6% |
| SZ_Search_Istanbul_Others_BroadKampanyalar_Websitesi-Satış_Istanbul-Broad | ₺200.355 | ₺284.716 | 186 | ₺1.079 | 1.42 | -10.1% |
| SZ_Search_Ankara_Others_BroadKampanyalar_Websitesi-Satış_Ankara-Broad | ₺103.273 | ₺129.869 | 95 | ₺1.086 | 1.26 | +9.9% |
| SZ_PMax_Istanbul | ₺80.975 | ₺122.660 | 55 | ₺1.465 | 1.51 | -24.2% |
| SZ_Search_Alllocation_CicekGrubu_Orkide | ₺70.581 | ₺103.846 | 77 | ₺918 | 1.47 | +44.9% |
| SZ_Search_Istanbul_Others_GonderYolla | ₺54.729 | ₺101.043 | 71 | ₺767 | 1.85 | -11.6% |
| SZ_Search_Alllocation_CicekGrubu_Lale | ₺64.138 | ₺77.350 | 53 | ₺1.202 | 1.21 | +20.9% |
| SZ_PMax_Ankara | ₺48.492 | ₺73.498 | 35 | ₺1.382 | 1.52 | +47.8% |
| SZ_Search_Alllocation_CicekGrubu_Sakayik | ₺82.806 | ₺67.478 | 51 | ₺1.629 | 0.81 | -27.4% |
| SZ_Search_Alllocation_CicekGrubu_Salon-Bitkileri | ₺46.233 | ₺53.893 | 37 | ₺1.244 | 1.17 | -33.5% |
| SZ_PMax_Antalya | ₺39.544 | ₺48.256 | 24 | ₺1.682 | 1.22 | +14.9% |
| SZ_Search_Antalya_Others_BroadKampanyalar_Websitesi-Satış_Antalya-Broad | ₺30.029 | ₺37.167 | 24 | ₺1.235 | 1.24 | -33.7% |
| SZ_Search_İzmir_Others_BroadKampanyalar_Websitesi-Satış_İzmir-Broad | ₺26.267 | ₺35.677 | 31 | ₺847 | 1.36 | -43.3% |
| SZ_PMax_İzmir | ₺32.434 | ₺29.305 | 15 | ₺2.116 | 0.90 | -36.7% |
| SZ_Search_Alllocation_Rakip_İstanbulcicekleri | ₺18.671 | ₺28.486 | 19 | ₺983 | 1.53 | -21.7% |
| SZ_Search_Alllocation_CicekGrubu_Gul | ₺10.424 | ₺28.413 | 11 | ₺915 | 2.73 | +34.5% |
| SZ_Search_Allcity_Others_Ankara-Çiçek-Gönder | ₺22.433 | ₺26.836 | 15 | ₺1.456 | 1.20 | -47.4% |
| SZ_Search_Allcity_Others_İstanbul&Ankara&Bursa-Çiçek-Gönder | ₺12.993 | ₺23.874 | 19 | ₺684 | 1.84 | -16.5% |
| SZ_PMax_withFeed_Istanbul | ₺9.299 | ₺22.540 | 10 | ₺957 | 2.42 | +100.0% |
| SZ_Search_Alllocation_CicekGrubu_Celenk | ₺24.891 | ₺20.095 | 5 | ₺4.978 | 0.81 | +16.3% |
| SZ_Search_İzmir_Others_AyniGun | ₺11.815 | ₺14.689 | 11 | ₺1.074 | 1.24 | +15.9% |
| SZ_Search_Istanbul_Others_AyniGun | ₺8.207 | ₺8.900 | 5 | ₺1.641 | 1.08 | -71.8% |
| SZ_Demandgen_Alllocation_CustomIntent | ₺19.475 | ₺8.376 | 8 | ₺2.569 | 0.43 | +23.5% |
| SZ_Search_Alllocation_CicekGrubu_Aycicekleri | ₺6.235 | ₺8.197 | 7 | ₺891 | 1.31 | -4.3% |
| SZ_AppInstall_istanbul_Android | ₺12.403 | ₺8.050 | 9 | ₺1.378 | 0.65 | -46.6% |
| SZ_PMax_İzmir_Cesme | ₺3.761 | ₺6.969 | 2 | ₺2.252 | 1.85 | +227.7% |
| SZ_Search_Alllocation_CicekGrubu_Teraryum | ₺6.558 | ₺5.891 | 4 | ₺1.515 | 0.90 | +220.3% |
| SZ_Search_Ankara_Lokasyonlar_Golbasi | ₺3.415 | ₺5.346 | 4 | ₺854 | 1.57 | +167.3% |
| SZ_Search_Istanbul_Lokasyonlar_Gebze | ₺1.632 | ₺5.296 | 3 | ₺544 | 3.25 | +34.2% |
| SZ_Search_Alllocation_CicekGrubu_Lilyum | ₺18.385 | ₺5.226 | 4 | ₺4.596 | 0.28 | -75.3% |
| SZ_Search_Ankara_Lokasyonlar_Pursaklar | ₺1.394 | ₺4.576 | 3 | ₺465 | 3.28 | +358.1% |
| SZ_AppInstall_OtherLocation_Android | ₺22.787 | ₺4.382 | 5 | ₺4.557 | 0.19 | +137.1% |
| SZ_Search_Istanbul_Lokasyonlar_Bakirkoy | ₺5.288 | ₺4.346 | 3 | ₺1.763 | 0.82 | +52.2% |
| SZ_Search_Ankara_Others_AyniGun | ₺2.151 | ₺4.097 | 3 | ₺717 | 1.90 | +61.6% |
| SZ_Demandgen_AllLocation_Affinity&InMarket | ₺23.978 | ₺3.747 | 2 | ₺11.989 | 0.16 | +33.9% |
| SZ_Search_Ankara_Lokasyonlar_Cankaya | ₺4.847 | ₺3.446 | 4 | ₺1.212 | 0.71 | -43.3% |
| SZ_AppInstall_Ankara_Android | ₺9.288 | ₺3.184 | 4 | ₺2.322 | 0.34 | -67.6% |
| SZ_Search_Alllocation_CicekGrubu_Ortanca | ₺5.322 | ₺2.958 | 2 | ₺2.661 | 0.56 | +256.8% |
| SZ_Search_Alllocation_Rakip_LilyanaFlowers | ₺1.201 | ₺2.898 | 2 | ₺600 | 2.41 | +544.7% |
| SZ_Search_Istanbul_Lokasyonlar_Bahcelievler | ₺687 | ₺1.399 | 1 | ₺687 | 2.04 | -79.3% |
| SZ_Search_Istanbul_Lokasyonlar_Atasehir | ₺1.851 | ₺1.378 | 1 | ₺1.851 | 0.74 | -33.9% |
| SZ_Search_Istanbul_Lokasyonlar_Kadikoy | ₺2.127 | ₺1.079 | 2 | ₺1.418 | 0.51 | -72.3% |
| SZ_Search_Istanbul_Lokasyonlar_Tuzla | ₺544 | ₺949 | 1 | ₺544 | 1.74 | +100.0% |
| SZ_AppEngagement_Alllocation_Android | ₺30 | ₺807 | 1 | ₺30 | 27.21 | -64.9% |
| SZ_AppInstall_OtherLocation_iOS | ₺1.579 | ₺751 | 4 | ₺395 | 0.48 | +33.7% |
| SZ_Search_Istanbul_Lokasyonlar_Uskudar | ₺1.287 | ₺599 | 1 | ₺1.287 | 0.47 | -78.6% |
| SZ_AppInstall_Ankara_iOS | ₺676 | ₺188 | 3 | ₺225 | 0.28 | -63.5% |
| SZ_AppInstall_istanbul_iOS | ₺1.376 | ₺141 | 1 | ₺1.376 | 0.10 | -90.0% |
| SZ_Youtube_Ankara&Istanbul&İzmir_Videoview | ₺23.663 | ₺0 | 0 | ₺0 | 0.00 | 0.0% |
| SZ_Search_Ankara_Lokasyonlar_Kecioren | ₺342 | ₺0 | 0 | ₺0 | 0.00 | 0.0% |
| SZ_Demandgen_Cesme_Affinity&InMarket&CustomIntent | ₺6.611 | ₺0 | 0 | ₺0 | 0.00 | 0.0% |
| SZ_Youtube_İzmir_Efficientreach | ₺9.774 | ₺0 | 0 | ₺0 | 0.00 | 0.0% |
| SZ_Demandgen_AllLocation_RM | ₺19.976 | ₺0 | 0 | ₺0 | 0.00 | -100.0% |
| SZ_AllLocation_Mezuniyet_Çiçekleri | ₺2.097 | ₺0 | 0 | ₺0 | 0.00 | -100.0% |
| SZ_Youtube_Antalya_Efficientreach | ₺16.604 | ₺0 | 0 | ₺0 | 0.00 | 0.0% |
| SZ_Youtube_İzmir_Videoview | ₺16.416 | ₺0 | 0 | ₺0 | 0.00 | 0.0% |
| SZ_Demandgen_Antalya_Affinity&InMarket&CustomIntent | ₺20.250 | ₺0 | 0 | ₺0 | 0.00 | 0.0% |
| SZ_Youtube_Ankara&Istanbul&İzmir_Efficientreach | ₺26.501 | ₺0 | 0 | ₺0 | 0.00 | 0.0% |