Google Campaign Dashboard
w302026 • campaign-level performance
Spend
₺1.282.322
-10.3% vs compare
Revenue
₺2.441.611
+0.8% vs compare
Purchase
1.754
+1.2% vs compare
ROAS
1.90
+12.3% vs compare
CPA
₺731
-11.4% vs compare
CPC
₺4,01
-14.7% vs compare
Top campaigns by REVENUE
Top items by REVENUE
Hover bars or dots to see exact values.
REVENUE
🏆 Best ROAS Campaign
8.07
SZ_Search_Brand_PureBrand_Others
💸 Lowest CPA Campaign
₺157
SZ_Search_Brand_PureBrand_Others
| name | SPEND | REVENUE | PURCHASE | CPA | ROAS | Revenue Δ |
|---|---|---|---|---|---|---|
| SZ_Search_Brand_PureBrand_İstanbul | ₺88.487 | ₺666.405 | 510 | ₺173 | 7.53 | +7.2% |
| SZ_Search_Brand_PureBrand_Others | ₺58.227 | ₺469.984 | 371 | ₺157 | 8.07 | +27.7% |
| SZ_Search_Istanbul_Others_BroadKampanyalar_Websitesi-Satış_Istanbul-Broad | ₺179.099 | ₺244.494 | 185 | ₺966 | 1.37 | -14.1% |
| SZ_PMax_Istanbul | ₺64.499 | ₺121.847 | 58 | ₺1.114 | 1.89 | -0.7% |
| SZ_Search_Alllocation_CicekGrubu_Orkide | ₺71.231 | ₺111.898 | 71 | ₺1.008 | 1.57 | +7.8% |
| SZ_Search_Alllocation_CicekGrubu_Lale | ₺76.907 | ₺97.992 | 75 | ₺1.031 | 1.27 | +26.7% |
| SZ_Search_Ankara_Others_BroadKampanyalar_Websitesi-Satış_Ankara-Broad | ₺63.350 | ₺88.570 | 66 | ₺958 | 1.40 | -31.8% |
| SZ_Search_Alllocation_CicekGrubu_Sakayik | ₺83.493 | ₺74.444 | 50 | ₺1.687 | 0.89 | +10.3% |
| SZ_Search_Alllocation_CicekGrubu_Salon-Bitkileri | ₺35.527 | ₺65.870 | 31 | ₺1.149 | 1.85 | +22.2% |
| SZ_Search_Istanbul_Others_GonderYolla | ₺41.868 | ₺58.835 | 51 | ₺821 | 1.41 | -41.8% |
| SZ_PMax_Ankara | ₺32.788 | ₺48.100 | 27 | ₺1.224 | 1.47 | -34.6% |
| SZ_Search_İzmir_Others_BroadKampanyalar_Websitesi-Satış_İzmir-Broad | ₺19.891 | ₺41.928 | 33 | ₺606 | 2.11 | +17.5% |
| SZ_PMax_İzmir | ₺26.093 | ₺40.136 | 22 | ₺1.211 | 1.54 | +37.0% |
| SZ_PMax_withFeed_Allcity | ₺31.362 | ₺38.919 | 19 | ₺1.626 | 1.24 | - |
| SZ_Search_Antalya_Others_BroadKampanyalar_Websitesi-Satış_Antalya-Broad | ₺24.228 | ₺27.560 | 23 | ₺1.077 | 1.14 | -25.8% |
| SZ_PMax_Antalya | ₺25.587 | ₺23.924 | 14 | ₺1.786 | 0.93 | -50.4% |
| SZ_Search_Istanbul_Others_AyniGun | ₺12.006 | ₺19.109 | 9 | ₺1.334 | 1.59 | +114.7% |
| SZ_Search_Alllocation_CicekGrubu_Celenk | ₺16.526 | ₺18.805 | 6 | ₺2.754 | 1.14 | -6.4% |
| SZ_Search_Alllocation_CicekGrubu_Lilyum | ₺19.543 | ₺17.403 | 9 | ₺2.171 | 0.89 | +233.0% |
| SZ_Search_Alllocation_Rakip_İstanbulcicekleri | ₺19.041 | ₺15.993 | 13 | ₺1.465 | 0.84 | -43.9% |
| SZ_Search_Allcity_Others_Ankara-Çiçek-Gönder | ₺18.119 | ₺15.373 | 10 | ₺1.812 | 0.85 | -42.7% |
| SZ_Search_Istanbul_Lokasyonlar_Kadikoy | ₺2.784 | ₺12.560 | 7 | ₺398 | 4.51 | +1064.5% |
| SZ_Search_Allcity_Others_İstanbul&Ankara&Bursa-Çiçek-Gönder | ₺9.563 | ₺12.408 | 8 | ₺1.159 | 1.30 | -48.0% |
| SZ_Search_Alllocation_Rakip_LilyanaFlowers | ₺4.081 | ₺12.185 | 7 | ₺583 | 2.99 | +320.5% |
| SZ_Search_İzmir_Others_AyniGun | ₺6.061 | ₺11.180 | 8 | ₺758 | 1.84 | -23.9% |
| SZ_AppInstall_istanbul_Android | ₺9.518 | ₺10.891 | 11 | ₺865 | 1.14 | +35.3% |
| SZ_Search_Alllocation_CicekGrubu_Gul | ₺15.793 | ₺9.726 | 4 | ₺4.512 | 0.62 | -65.8% |
| SZ_Search_Alllocation_CicekGrubu_Aycicekleri | ₺6.006 | ₺9.596 | 10 | ₺622 | 1.60 | +17.1% |
| SZ_Demandgen_Alllocation_CustomIntent | ₺17.777 | ₺7.858 | 7 | ₺2.607 | 0.44 | -6.2% |
| SZ_Search_Ankara_Lokasyonlar_Golbasi | ₺3.697 | ₺6.912 | 4 | ₺1.056 | 1.87 | +29.3% |
| SZ_Search_Istanbul_Lokasyonlar_Uskudar | ₺1.387 | ₺6.505 | 2 | ₺617 | 4.69 | +985.9% |
| SZ_AppInstall_Ankara_Android | ₺5.786 | ₺5.655 | 5 | ₺1.157 | 0.98 | +77.6% |
| SZ_Search_Ankara_Lokasyonlar_Cankaya | ₺5.045 | ₺4.257 | 5 | ₺1.062 | 0.84 | +23.5% |
| SZ_AppInstall_OtherLocation_Android | ₺5.156 | ₺3.985 | 4 | ₺1.289 | 0.77 | -9.1% |
| SZ_Search_Alllocation_CicekGrubu_Teraryum | ₺5.633 | ₺3.930 | 3 | ₺1.884 | 0.70 | -33.3% |
| SZ_Search_Ankara_Others_AyniGun | ₺3.168 | ₺3.722 | 3 | ₺937 | 1.17 | -9.2% |
| SZ_Search_Istanbul_Lokasyonlar_Gebze | ₺2.299 | ₺3.036 | 3 | ₺766 | 1.32 | -42.7% |
| SZ_PMax_İzmir_Cesme | ₺4.063 | ₺2.299 | 1 | ₺4.063 | 0.57 | -67.0% |
| SZ_Search_Alllocation_CicekGrubu_Ortanca | ₺340 | ₺1.389 | 1 | ₺340 | 4.09 | -53.0% |
| SZ_Search_Istanbul_Lokasyonlar_Bahcelievler | ₺1.594 | ₺1.299 | 1 | ₺1.594 | 0.81 | -7.1% |
| SZ_AppInstall_istanbul_iOS | ₺1.157 | ₺1.184 | 4 | ₺289 | 1.02 | +739.2% |
| SZ_Search_Antalya_Others_AyniGun | ₺1.808 | ₺989 | 1 | ₺1.808 | 0.55 | - |
| SZ_Search_Istanbul_Lokasyonlar_Tuzla | ₺794 | ₺839 | 1 | ₺794 | 1.06 | -11.6% |
| SZ_Search_Istanbul_Lokasyonlar_Atasehir | ₺2.105 | ₺599 | 1 | ₺2.105 | 0.28 | -56.5% |
| SZ_Search_Istanbul_Lokasyonlar_Bakirkoy | ₺3.466 | ₺543 | 1 | ₺3.466 | 0.16 | -87.5% |
| SZ_Search_Ankara_Lokasyonlar_Pursaklar | ₺1.319 | ₺475 | 1 | ₺2.637 | 0.36 | -89.6% |
| SZ_AppInstall_Ankara_iOS | ₺358 | ₺0 | 0 | ₺0 | 0.00 | -100.0% |
| SZ_Youtube_Ankara&Istanbul&İzmir_Efficientreach | ₺18.790 | ₺0 | 0 | ₺0 | 0.00 | 0.0% |
| SZ_Youtube_Mersin_Videoview | ₺6.912 | ₺0 | 0 | ₺0 | 0.00 | - |
| SZ_Youtube_İzmir_Videoview | ₺11.738 | ₺0 | 0 | ₺0 | 0.00 | 0.0% |
| SZ_Youtube_Antalya_Efficientreach | ₺11.768 | ₺0 | 0 | ₺0 | 0.00 | 0.0% |
| SZ_Demandgen_Antalya_Affinity&InMarket&CustomIntent | ₺21.276 | ₺0 | 0 | ₺0 | 0.00 | 0.0% |
| SZ_Youtube_İzmir_Efficientreach | ₺7.039 | ₺0 | 0 | ₺0 | 0.00 | 0.0% |
| SZ_Demandgen_Cesme_Affinity&InMarket&CustomIntent | ₺386 | ₺0 | 0 | ₺0 | 0.00 | 0.0% |
| SZ_Demandgen_AllLocation_RM | ₺24.428 | ₺0 | 0 | ₺0 | 0.00 | 0.0% |
| SZ_Youtube_Ankara&Istanbul&İzmir_Videoview | ₺18.889 | ₺0 | 0 | ₺0 | 0.00 | 0.0% |
| SZ_Search_Istanbul_Lokasyonlar_Sariyer | ₺231 | ₺0 | 0 | ₺0 | 0.00 | - |
| SZ_AppInstall_OtherLocation_iOS | ₺619 | ₺0 | 0 | ₺0 | 0.00 | -100.0% |
| SZ_Search_Ankara_Lokasyonlar_Kecioren | ₺198 | ₺0 | 0 | ₺0 | 0.00 | 0.0% |
| SZ_AppEngagement_Alllocation_Android | ₺10 | ₺0 | 0 | ₺0 | 0.00 | -100.0% |
| SZ_Youtube_Mersin_Efficientreach | ₺6.899 | ₺0 | 0 | ₺0 | 0.00 | - |
| SZ_Demandgen_AllLocation_Affinity&InMarket | ₺24.509 | ₺0 | 0 | ₺0 | 0.00 | -100.0% |